A chatbot is software that can be used with either visual, voice or text to interact with your users. Chatbots can be found in every part of life, from popular voice assistants such as Alexa and Google Home to messaging platforms such as Slack, Skype, Facebook Messenger and more. They offer a unique way to interact with potential users and could provide extra value to your customers with little effort.

What is chatbot technology?

“ Essentially, a chatbot is just a robot chat that imitates human conversations through voice commands, text chats, or both. It's a virtual conversation in which one party is an online talking robot.” (Nguyen, 2017)

Chatbots take text or voice input from a user. NLP (Natural Language Processing) technology is then used to understand what a user says. It can then respond based on scripted logic or incorporate AI (Artifical Intelligence) technology to respond, predict, recommend and take action based on what the user says. A chatbot is a cost effective, efficient way of communicating with your target market.

Why is it important?People are already searching for chatbots

People are looking for doctor chatbots for quick medical help, delivery and scheduling chatbots to order food, deliver packages, shopping chatbots to help order products and services online and more. Are you making sure you’re answering their needs?

“People are now spending more time in messaging apps than in social media and that is a huge turning point. Messaging apps are the platforms of the future and bots will be how their users access all sorts of services.” (Rajas, Twitter)Conversational AI is not a fad

Since chatbots are generally limited, and scripted, we can use AI (Artificial Intelligence) to make our chatbots smarter. For example we can add ordering, order status and more to our chatbots with conversational AI services. This enables a rich and more meaningful experience for your user. Would your service or product benefit from automations such as ordering, status information or more?

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](/media/images/posts/why-understanding-value-chatbots-critical-your-success/why-understanding-value-chatbots-critical-your-success-content-1.jpg)© Chatbot Magazine 2017We are changing the way we communicate. With AI, better hardware and uniquitous access, a chatbot could be the first line of contact for you and your business, service or product.

“In the future, talking to a bot will be like talking to a real person who has instant access to entire databases of information and can process your thoughts and desires instantly.” (Schlicht, 2017)

How does it help you?

Have you ever spent time filtering potential leads and figuring out whether someone is a good fit for you? What if you could automate this process with a chatbot that asks the right questions from the start? Chatbots can help you filter the fans of your service or product with no overhead costs.

The age of the standalone mobile app with multitudes of functionality is near capacity. Many users are finding that they are either downloading too many apps, are running out of space or, frankly, just don’t care about apps. A mobilized website with a conversational AI chatbot could provide all of the functionality on your website. Even a chatbot on Facebook’s platform could prove more value to your customers than a full fledged app.

A Chatbot with voice is like an employee, with the difference being that it is noticeably cheaper and consistent. With either voice or text interaction, you can automate some of the more mundane or repetitive parts of your service and immediately see your user satisfaction go up.

“Language is the most natural interface humans understand, and that’s the interface that bots use.” (Schlicht, 2017)

How can we help?

We can help you understand whether a chatbot will make sense for your product or service. Would a customized chatbot on your website result in more sales? Would a mobile app centered around chatbot technology be a better investment? 

Once we help you understand how a chatbot can fit your business, we can then help you build it. We can build chatbot applications for:

1. Facebook Messenger, WhatsApp or your Website
2. Healthcare, customer service or eCommerce
3. Alexa or Google Home

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If you’re interested in exploring the possibilities of chatbots for your business then don’t hesitate to contact us using the chatbot we have added to this site!

Works Cited

1. “How Bots Will Completely Kill Websites and Mobile Apps.” Chatbots Magazine, Chatbots Magazine, 2 Nov. 2016, chatbotsmagazine.com/how-bots-will-completely-kill-websites-and-mobile-apps-656db8e6fc03.
2. Morgan, Blake. “What Is A Chatbot, And Why Is It Important For Customer Experience?” Forbes, Forbes Magazine, 10 Mar. 2017, www.forbes.com/sites/blakemorgan/2017/03/09/what-is-a-chatbot-and-why-is-it-important-for-customer-experience/#52f4ac4d7188.
3. Nguyen, Mai-Hanh. “How Artificial Intelligence & Machine Learning Produced Robots We Can Talk To.” Business Insider, Business Insider, 6 Oct. 2017, www.businessinsider.com/what-is-chatbot-talking-ai-robot-chat-simulators-2017-10.
4. Quoc, Michael. “11 Examples of Conversational Commerce and Chatbots.” Chatbots Magazine, Chatbots Magazine, 31 May 2016, chatbotsmagazine.com/11-examples-of-conversational-commerce-57bb8783d332.
5. “What Is a Chatbot? – Amazon Web Services (AWS).” Amazon Web Services, Inc., aws.amazon.com/what-is-a-chatbot/.